So many of us will visit a new website or app and click accept on a pop-up, often without actually reading it, but do you know exactly what you are granting access to?
Rightly have launched a campaign, helping people to identify exactly what data certain companies may or do hold on us all. This post is an advertorial conjunction with them, all opinions are my own.
What Data Do Some Brands Hold?
Would you believe that ASOS hold many different details on you? As well as the usual name and email that you would probably expect, they also hold information on your gender, age, addresses, phone numbers, social profiles and marketing preferences. Amazon and eBay on the other hand do not hold quite as much but still hold a handful of these details.
We all know that online retailers use basic data to help them with their advertising, but I am sure you didn’t know that they will sometimes harvest data from other sources such as your social media profiles to help them get a better picture of the person you are and your interests?
Following on from that, social media platforms tend to hold the most data on you and it would actually probably be easier to list the data they do not hold on you. Another type of site that holds a lot of data on its users are gambling sites – it's expected they will collect a little more personal data during the onboarding process due to gambling laws and age restrictions, but it is quite shocking just how much data they do hold on you.
If you are interested in finding out what data different companies hold on you, then you can check out Rightly’s campaign, which explains all about your personal data and what companies hold on you.
Should You Consider a Data Detox?
Much like a spring clean, you should be clearing out your data regularly too. With the strengthened GDPR rules in place since 2017, we possess the power and can ask companies what personal data they hold on us and what they use it for. If we are unhappy with what they are using it for or even if we simply no longer want them to hold it, we can ask them to delete it.
A data detox is definitely a positive thing. With a data detox, we can ensure you aren’t constantly bombarded with unsuitable advertising or contact from companies. Rightly can help you by communicating with over 10,000 companies on your behalf for free to see which brands have information on you and they can then help you to update it or delete it once it has been obtained.
Let them know what you think about data protection right now and if you’d consider a data detox of your own, using the hashtag #MappingMyData on social media.
*Collaborative post
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