Great quality products or an in-demand service is the first thing. Staff to make, sell and promote your products are the next thing. Then a marketing and promotion campaign for advertising and PR. This can include old school marketing such as leaflet distribution, newspaper and magazine advertising, as well as modern ways of advertising through a website to show your services and products, and perhaps sell your items. Another thing that is important is building a following on social media so that fans can see your products and offers. Many millions of businesses have a website and socials media these days and it's almost thought of as essential if you have a business. However, something that can often get overlooked is email marketing.
Email marketing can be surprisingly effective if you grow your email list the right way. It's so important that your sign up form encourages people to opt-in to your emails. Give them a reason to sign up! Maybe that's the offer of special discounts and promotions, competition prizes, or content you won't get anywhere else. Look at segmenting your list for different purposes. Keep your newsletters and email promotions simply designed and eye-catching so people open your emails. Don't forget you have a captive audience! Here are 10 email marketing do's and don'ts to ensure your email marketing is always on point.
Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor
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I think email marketing can really work if you give a lot of value in your emails. However, the danger is that you only pick up people who want the free value and don't convert beyond that. It's a tricky one!
ReplyDeleteI think you have to give email subscribers a reason to stay subscribed. A one off offer is not going to do it.
DeleteI think making everything relate-able to your audience is so important as you don't want people to keep getting things which aren't relevant to them x
ReplyDelete