Great product photos can really stop potential customers in their tracks. Stunning photos can even be the deciding factor in the customers’ journey. That is why in this article, we are going to learn how you can produce product photos that really pop. Let’s get started, shall we?
Clarity Is King
One of the mistakes many still make when producing product photos is stylising the photos too much. I know that it is important to have a signature style and to stay in tune with what the customers love to see, but you must never forget the basics.
In fact, stylising your product photos too much – by adding multiple filters or altering the colours – isn’t always a good idea. When the colour of the product gets changed in the photos, for example, customers could end up being disappointed.
What you want is a clear and sharp image of your product; a photo that really accentuates the positive features of the product. Add additional photos to reveal different angles and to focus on details of the product to complete the set.
Set the Light
Lighting isn’t something you want to take lightly when producing product photos. Any product photographer will tell you just how crucial nailing the lighting setup is when capturing photos of products. The right setup can really make a product shines and look appealing.
The same tip is used in other industries as well. Pay closer attention to food photos used by top restaurants and you will notice similarities in the way those photos use light to make the star dish look incredibly tasty.
In the case of jewellery, a still life photographer can use a lot of light sources, reflectors, blockers, and other tools just to get the shine and the shadows absolutely perfect.
Work with a Pro
Speaking of experienced still life photographers, it is also a good idea to work with a professional in producing stunning product photos. The process of creating product photos that can really make an impact is easier when you work with top names like Howlett Photography. Working as a still life photographer in London, Howlett’s clients include some of the biggest brands in the country which include Pandora and Marks and Spencer. Working with a professional such as this is a lot more effective than you may think.
For starters, you don’t have to worry about losing sales due to bad photos. You can also save on photography lighting production costs since there will be no reshoots to fix mistakes.
At the same time, you get a lot of value in return. Great product photos aren’t just good for sales. They are also great for boosting the value of your brand. Certain brands are even known for the way they photograph their products, earning them bigger exposure than ever.
It’s all in the details. Making product photos pop and really appealing is about attending to the details, using the right lighting setup, and capturing the photos with complete clarity. At the end of the day, you can simplify the whole process by working with a professional product photographer.
*Guest post
So many great tips here. I imagine photographing jewellery can be a real challenge.
ReplyDeleteIt can be. A good close up lens is important and if you are photographing jewellery for a website, a lightbox is an essential too.
Deletehave to agree about not tampering with colours or filters as there is nothing more irritating as a consumer than getting a product and having it look totally different irl
ReplyDeleteExactly and so important when photographing gemstones.
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